Greater Houston Neurosurgery Center (GHNC)

Patient-first rebrand and complete communications system

Creating a great digital strategy shouldn’t be brain surgery. Being asked to develop and translate complex medical terms, technical verbiage, and breakthrough innovative surgical techniques into user-friendly terms and explanations while highlighting all that leading neuroscientist and president of the Greater Houston Neurosurgery Center (GHNC), Dr. Peter Shedden, has brought to the medical community in both the United States and Canada.

THE STRATEGY

Taking this deep complexity and simplifying it into a categorical hierarchy: conditions, treatments, and physicians. Patients now had a simple UX experience and navigational flow to find and understand what they’re looking for, discover something new, and be informed by everything the GHNC has to offer.

The developed strategy focused on a mobile-first, user-friendly, simple navigation, and modern design - all of which are unlike most of today’s medical-related websites. The digital direction offered a fresh perspective, allowing the content to become that much more valuable and accessible to patients and physicians looking for information. Ultimately, this customized, content-rich website and the effective SEO strategy and logo redesign that came with it helped visitors discover today’s innovative neurological solutions without being overwhelmed.

RESULTS

https://ghnc.net/